Heh, a funny thing happened... well, my BF noticed it. I was in the Sony shop looking for a pair of in-ear phones with a short lead, and my BF said the shop assistant was trying to explain to me about the earphones. But I was totally ignoring him. And he was a bit dis-heartened and tried again, and my BF decided to acknowledge him. I think I know why. People who have been to HK and shopped there would know at least 3 sales assistant making a bee-line for you, talking and sales-pitching at the same time. So I sort of learned to ignore all that. And I was still in this mindset when this sales guy tried to talk to me in the shop. It was not deliberate. You can thank the attitude obtained in HK from been harrassed day in and out! But it's all good, I bought the earphones in the end. :) I was getting them regardless... Anyone have any experience stuck with them, after coming back from HK? Chat about it.